Travel Yamhill Valley reached out to travel writer Jennifer Nice for some suggestions on how to write articles that travel writers want. The following is from Nice, frequent traveler and owner of Write Nice.
“The query process for publication is complicated and competitive. Unless you are a travel writer yourself, it’s very time-consuming and daunting to pitch stories about your business.
Factors you can control:
- Know your target market explicitly. Is it couples? Families? The budget traveler? The wine aficionado? Foodies? Your marketing message must resonate with your prospective customers.
- Communicate consistently with your return customers to cultivate a relationship. They will return, and they’ll talk about your business. You can do this through enewsletters and social media. And keep your website updated with fresh content so people have a reason to visit it again and again.
- Figure out your niche. (your unique selling proposition -USP) and market it. Travel writers are drawn to new and/or unique destinations. They like to “discover” niches. What makes you different and/or better than your competition?
- Convey a sense of place (“paint a picture”) in your online and print marketing materials. Show, don’t tell. If this is too challenging, hire a qualified copywriter to do it for you.
- Submit a press release to local publications whenever you have a news-worthy event to promote. Sometimes these get picked up by major newspapers and magazines.
- Give travel writers a discount or comp if they ask. By all means, request to see their credentials and/or published clips to make sure they’re legitimate. And once the story is published, send a thank you note. They may pitch another story about your business in the future!”
Jennifer Nice is a certified SEO web writer. She’s also a travel writer who’s been published in The Oregonian, Sip NW, Willamette Valley Life, Willamette Living, 52 Perfect Days, and other publications. For online marketing services visit her website, www.write-nice.com . Or read about her travel adventures on her blog, Experiential Passage www.expass.wordpress.com.